Remember that photography is often about the individual talent of a photographer rather than a team effort. Why not have a little bit of your personality or style in your business logo. Look for that 'special something' that makes you and your work unique and try to have that incorporated into the film camera. also know as full / empty space. The area that is taken by the main subject is referred to as the positive or full space with the rest being the negative or empty space. This is often what makes or breaks a photo. Too much background or negative space can distract from the main subject, too little and the subject bears no reference to its surrounding. Technically astounding rendering - Film Camera quality is a big factor in the overall look. For your designs to be worthy enough, its graphics, photographs, logos and backgrounds should of course all be technically astounding. Make sure that you either create those designs yourself with expert hands, or have hired someone to create those designs in the best possible manner. The better looking these design elements are, the more appropriate they are for mass production.