Direct reader interest or appeal - Lastly, all corporate designs should have direct reader interest or appeal. If your readers cannot find anything really interesting and appealing, then of course those drafts will not be effective for the real markets. Add real reader value to your designs for commercial printing. The more they can gain from your prints, the more appropriate your designs are for that large audience. The best photographs are those that balance positive and negative space. They tell a story. Most professionals will tell you that the best photos are simple photos. Care should be used in composition to avoid including distracting elements which do not add to the photo, rather they distract the eye from the subject. I have seem many photos that were negatively impacted by careless framing, very typical is a tree branch that enters the shot and distracts the attention from the main subject or a holding clip meant to hold the flower in place being accidentally included in the shot. However, thanks to today's technology this can be fixed. A large dish washer is required in case a large number of customers are to be served. Investments should be on the basis of the importance and requirement. The necessary equipments must be purchased first. Keeping the required budget is an important point to be kept in mind while corporate design. Kitchen shelves must also be properly designed. The number of shelves depends highly on the requirement of the commercial kitchen. The shelves made must be durable and should be easy to clean.